Melissa, a source of global data quality, identity verification, and address management solutions has announced its successful partnership with TomTom, a pioneering company in satellite navigation for consumer use.
Melissa operates by leveraging TomTom’s comprehensive global address data, location data, and country data on top of its data quality, enrichment and identity verification solutions.
Melissa uses Maps, Point of Interest, 7-digit postal codes, Address points, and Routing API from TomTom to provide customers address engine important to business and companies worldwide.
Melissa’s address engine ensures restaurants are found, packages are delivered, and on-demand drivers find their passengers.
How Melissa Operates using TomTom Data
A need for Global Addresses is very much a requirement to support multi-language and multi-format support, as every country is different. TomTom takes in country data into one global standardized dataset, while supporting multiple languages from different regions.
This allows TomTom to tackle various addressing nuances of all the countries making the Melissa solution to work effectively and seamlessly.
This has allowed Melissa to increase its global reach and support across 240 countries and territories.
“TomTom’s ability to correctly identify the exact geospatial location of a premises takes a simple postal address to the next level and by adding TomTom’s rooftop precision capabilities to our solutions, Melissa customers can rest assured that their data is not only clean and verified, but also pinpoint accurate and high value to business operations. This ensures that restaurants are found, packages are delivered to the right place, on-demand drivers find their passengers, and so much more,” said Greg Brown, VP of Global Marketing, Melissa.
One of the key components of global data quality is identity verification, which involves verifying the identity of individuals or organizations by comparing their information to various sources, such as government databases, credit bureaus, and other public records. This helps to ensure that the data being collected is accurate and belongs to the correct person or organization.
Another important aspect of global data quality is address management, which involves maintaining accurate and up-to-date information about the physical location of individuals and organizations. This information can be used for a variety of purposes, such as mailing communications, shipping products, and locating individuals in emergency situations.
Real world mapping using Geospatial Data can be a useful tool and necessary for organizations to validate the accuracy of addresses and ensure that they are up-to-date.
Master Data Management Solutions also provide a central repository for data, which can be used to improve data quality and identity verification.
These solutions help businesses to ensure that their data is accurate, complete, and up-to-date, which is essential for effective decision-making, compliance with regulations, and efficient operations.
