Travel is one of the most spatial things we do, whether it’s about the journey or the destination. The new challenges of travel can be met with the adoption of new technologies like IoT and machine learning which can help in providing customizable and seamless experience for travelers, as well as insights for hoteliers and property managers. But the adoption and integration of new technologies raise new challenges of complexity, privacy, transparency etc. How can the concerns and challenges of the users be addressed? How can the gap between experts and users be bridged to unlock the true value of GEO?
