When data volume grows beyond human ability to discern the patterns in it—when a company is faced with truly a big data, we need a new form of intelligence. GIS, infused with artificial intelligence, can help decision makers make better decisions at all levels of policy, business, operations, etc. Organizations today are using location-based data and analytics to do just that in a number of ways, from reducing costs through augmenting address verification, to improving customer experiences with in-store location technology and enhancing civic and community engagement in local government with spatial analysis software.
