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News Desk
07/05/2016
While location is certainly at the heart of a lot of innovations, its significance in daily life was forcefully reiterated during the pandemic outbreak when a fast-moving world suddenly came to a standstill and roaring engines of trade and shipping got derailed.
It was then that Deeyook realized how vulnerable supply chains are to all sorts of distortions, disruptions, and breakdowns without continuous and accurate real-time location.
“As the demand for shipments grow, the need to get location information about those shipments grows simultaneously”, says Gideon Rottem, CEO, Deeyook who has over two decades of experience in the wireless sector.
Founded in 2017, the Tel Aviv based Deeyook is a location company. It has a patented, wireless-based firmware solution capable of tracking indoor and outdoor locations. The solution is ultra-precise, ubiquitous, passive and saves power.
One of the salient features of its location tracking solution is that it can smoothly function with limited connectivity and data. It allows users to cache parts of the database to their devices, which can be applied to the assets and routes that are being tracked most frequently. As a result, lower bandwidth and data transfer is needed for accurate firmware positioning.
In order to ensure ubiquitous submeter localization and accuracy, Deeyook uses interferometry (a family of techniques in which electromagnetic waves are superimposed, causing the phenomenon of interference, which is used to extract information) combined with Artificial Intelligence (AI) that converts data to a spatial location.
The company is currently working on large scale projects across industry, logistics and retail and expects to launch a new product this year. It has big hopes for its foray into the Internet of Things (IoT) sector.
In an exclusive interview with Geospatial World, Gideon talks about location, connectivity, 5G, IoT, and where the location industry is headed. He believes that instead of mulling on the impact of IoT on location, it needs to be emphasized what will be the impact of location on IoT. Without location, IoT would remain disjointed and disparate.
“As IoT devices proliferate, the need for precise location information will grow exponentially and become the norm”, says Gideon Rottem.
The main challenge for real-time location tracking is how to make it ubiquitous. How are you able to track everywhere? Take a pet tracker for example. Let’s say you just bought a tracker for your dog. Today, that tracker is solely based on GPS and therefore only works when GPS can be used. The same goes if you add Bluetooth to it. Therefore, you need location tracking technology that is ubiquitous. While 5G can solve that issue, it is expensive – would you really put a $30+ radio on a dog tracker? This is where Deeyook comes in. Deeyook allows you to track your dog in a cost-effective manner.
Deeyook excels – and stands out – in 3 different areas:
AI is crucial to what Deeyook is doing. We are combining AI and physics, and their convergence is what allows us to truly optimize location for industry, logistics, and retail, making them more efficient and sustainable. We don’t waste resources on misplaced things or priorities. We use our assets and resources in a way that’s very efficient.
The location industry is not only or just about location; it is not the main issue. People don’t need to know their location for the sake of location. It’s about the benefits that can arise from connectivity and information. It’s about a better life.
The entire premise of IoT is based on connectivity; IoT is only possible when you have AI and precise location technology working together – if you can’t supply them at a practical level, you can’t live up to IoT’s promise.
5G allows us to track expensive items, but the issue with tracking assets using it is cost. For instance, a phone with 5G capabilities is great but it will cost around $1,000, while a 5G radio in the next five years will also be very expensive.
You can’t really put a $30+ 5G radio on every box in a logistics center or attach it to every aspect of a manufacturing site, distribution center, or store. Therefore, the world will look forward to using a combination of location technology to track things. The advantage of Deeyook is that our location service uses precise location technology for WiFi and 5G — and we are better than the 5G location technology that’s available now.
Without ubiquitous and all-pervasive technology access, there’s no location as a service (LaaS). The whole concept of LaaS is based on the assumption that you can provide it everywhere.
This question should be turned around to ask, “what is the impact of location technology on connected IoT devices?” This is because without location technology, these are separate and disconnected. Location technology provides the ability to realize the full potential of IoT devices.
This works both ways, as IoT devices will proliferate, the need for precise location information will grow and become the norm.
Deeyook’s technology is applicable to all OFDM radios, including WiFi. Infineon Technologies is the largest provider of WiFi silicon in the IoT space. The IoT market includes Industry, retail, and logistics and it is our first target area. This partnership enables us to provide precise location as a service in that market and we can’t think of a better partner than Infineon to work with as we begin our journey into the IoT market.
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