HERE Technologies has partnered with Cognizant to provide real-time location insights and analytics to the New Jersey headquartered firm’s customers across retail, ride-hailing, logistics, manufacturing and automotive sectors.
Through this partnership, Cognizant will use the HERE location platform’s robust data visualization and exchange capabilities – including access to real-time traffic data, vehicle, weather, and detailed road attribute data – to build spatial intelligent solutions for its customers.
By leveraging location insights and analytics, businesses will be able to reach and serve their customers more accurately.
Saket Gulati, Head of Netherlands at Cognizant said, “With HERE, we’ve found a partner to help our customers scale, innovate and to speed up their go-to-market. Combining HERE’s high precision location technology and advanced capabilities with Cognizant’s long-standing commitment to cutting-edge technology, agility, and resilience, we are confident to build a connected world together.”
Data analytics in businesses
Businesses use business intelligence to analyze historical and current business data to identify trends, root cause, what is driving the market and market-drivers and the pattern of user experience. They use the analysis to understand the market better and develop strategies to improve user experience before their competition.
Data is collected through social media, smart phones, and apps to recognize the pattern of buyers’ choices, investment and to understand the consumer behavior, so that they can customize the product and services accordingly.
The data analysis helps in identifying the loopholes, making organizational choices and make an informed decision with respect to the consumer, and business.
“In an era where we connect billions of data-producing devices, products, assets and build internet of everything, location intelligence is crucial for everyday problem-solving capabilities and decision making of businesses. We need to have business intelligence that provides an edge in a highly competitive market,” added Gulati.
Location-based insights for better business
Location provides the “where” derivative needed for the growth of the business as well as to understand the market potential. Location-based analytics add another layer of information based on the geographical data to extract valuable insight on people, transactions, investments, better market opportunities, and where new operational changes are needed to be made.
The partnership benefits organizations across various sectors by supporting their operations with new location-based insights on customers, pricing and surrounding competition.
Cognizant will be using HERE Traffic and Places of Interest (POI) data to provide retail and banking businesses with accurate location-based insights on store outlets and bank branches.
Location technology is at the heart of how consumers access services in our connected world today.
Sachin Thukral, Head of Partner & Alliances, Asia Pacific at HERE Technologies said, “Cognizant is going to harness the rich and advanced location intelligence from HERE to build meaningful insights for their customers so they can make better informed business decisions that will benefit users. As strategic partners, Cognizant will shape new experiences for their customers and the industry at large.”
