The Cloud-computing platform Amazon Web Services (AWS) launched its generative AI service Amazon Bedrock in Mumbai, representing the entirety of the Asia Pacific region.
The general availability of the service will support customers across the country, including public sector companies and organizations to innovate with generative AI and to choose where to run and store generative AI applications.
The service will also help customers with low latency needs. Amazon Bedrock became already available to all customers throughout the world through select regions in 2023 and now it has been expanded to the Asia Pacific (Mumbai) Region.
What is Amazon Bedrock?
Amazon Bedrock offers customers a wholly managed service that includes a choice of high-performing foundation models (FMs) from AI companies like AI21 Labs, Anthropic, Cohere, Meta, Mistral AI, Stability AI, and Amazon through a single API.
This gives the customers a set of capabilities that is fast and secure to build generative AI applications with security, and privacy.
The single-API access of Amazon Bedrock, regardless of the foundation models you choose, gives you the flexibility to use different models and upgrade to the latest model versions with minimal code changes.
Generating New Use Cases in GenAI
Speaking at the AWS Summit in Bengaluru, where the service was launched Shalini Kapoor, Director–India, and Chief technologist–APJ, AWS as told to Businessline said, “Availability of GenAI services will accelerate growth for both AWS and its customers. We are expecting customers to start building more, and create new applications, and experiences in GenAI. We are exposing our bedrock and experimentation across all the industries and we want new use cases to be valuable.”
AWS is hoping companies will create new knowledge bases so that new use cases can start rolling in sectors like retail, banking, healthcare, pharma, and education, with Amazon Bedrock, she noted. AWS is expected to increase its adoption across sectors and verticals. Some customers and partners using this service include Max Life Insurance and Shellkode.
On an individual level, the use case includes creating new pieces of original content including synthesizing information to answer questions from a large corpus of data, product recommendations etc.
V G Sundar Ram, Head of Business Development at AWS India and South Asia added saying, “Amazon Bedrock is built to efficiently handle complexity in large data sets. The availability in India is a big plus-point, it was a blocker for many customers who didn’t want their data to move across borders for analytics, or the latency was becoming high because they had to use it from a different region. The interest levels have gone up after the India announcement was known.”
This service launch is incorporated and comes after AWS in 2023 announced it had plans to invest INR 1, 05,600 crores (US $12.7 billion) into cloud infrastructure in India by 2030 to meet growing customer demand for cloud services in India.
