Vroom Delivery, a provider of proprietary e-commerce software for the convenience retail industry, and technology platform Uber have signed an agreement to expand and improve convenience store delivery options for consumers. Stores using Vroom Delivery’s backoffice, inventory, and loyalty products can now leverage enhanced integrations to Uber Eats to power orders from the Uber Eats app, as well as a new integration with Uber Direct, Uber’s white-label delivery fulfillment service, to power orders from merchant-owned channels.
Vroom Delivery currently partners with regional and national chains representing over 3,000 stores in nearly 40 US States to manage their proprietary ordering solutions. These retailers can now utilize the lowest-cost white label fulfillment solution in the market through Uber Direct, including the ability to deliver age-restricted items across much of the United States. Due to Vroom Delivery’s deep integrations into the convenience store technology ecosystem, many stores can list online every product that is available in-store, for on-demand delivery with no manual maintenance.
In addition to the benefits for merchant-owned channels, the partnership also benefits stores on the Uber Eats app, which can now leverage Vroom Delivery’s menu management services to create online menus with thousands of products and automated inventories. This leads to larger average basket sizes and fewer out-of-stock items listed online. Additionally, Uber is offering marketing incentives to convenience retailers on the Vroom Delivery platform that utilize Uber Direct for their white label fulfillment.
Stores using both the Vroom Delivery proprietary ordering solution and the Uber Eats Marketplace can have orders from both channels automatically rung-up and routed to a single tablet with thermal receipt printer capabilities. Vroom integrates with most major back-office systems including PDI, ADDS and KRS (formerly CMI).
Bernie Huddleston, General Manager of Uber Direct for US and Canada said, “By making it easier for convenience retailers to take in and fulfill online orders and leverage the network of couriers delivering with Uber, this new partnership will benefit consumers and convenience retailers alike.”
John Nelson, CEO of Vroom Delivery, said, “Our integrations and automation in the industry combined with Uber’s network of independent drivers and the Uber Eats Marketplace will both lower costs, improve efficiency, and increase the range of items consumers can get delivered. We can’t wait to see the results.”
