London, UK — The opportunity for location-enhanced applications such as local search, local social networks and people tracking is set to rise significantly, with more than $4 billion worth of these apps being sold in 2013. (Strategy Analytics) The MetaPlaces 09 conference in San Jose on 22 – 23 September will bring together the location business ecosystem to discuss the solutions to capitalising on this new trend.
Location is everywhere and location-enhanced services are multiplying at an incredible pace the companies that facilitate the interactions between the desktop and the mobile whilst connecting people, personalising their experience and making it effortless, will be of great value to the end consumer.
The event has been designed around the feedback and needs of the location-based service providers. “Location is everywhere and location-enhanced services are multiplying at an incredible pace,” said Fraser Campbell, CEO of Wcities, adding that the key challenge is to maintain the balance between platforms, convenience and personalisation. “The companies that facilitate the interactions between the desktop and the mobile whilst connecting people, personalising their experience and making it effortless, will be of great value to the end consumer.”
