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RISE challenge winner FloodMapp launches integration with Waze to help avoid flooded roads in real time

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RISE joinsย climate tech startupย FloodMappย to announce the launch and integration of FloodMapp’s forecast flooding technology with the navigation appย Waze. Funded as a winner of the RISE Urban Mobility Resilience Challenge, FloodMapp’s innovative solution allows Waze to offer drivers real-time, street-level alerts of flooded roads. FloodMapp is piloting the program in Norfolk, Virginia, where Waze users will be the first to test the new feature.

FloodMapp’s groundbreaking forecast technology mixes tidal, riverine and rainfall data to create a rapid, real-time flood inundation model. The information is automatically layered with Norfolk’s citywide road network in a geographic information system and sent to Waze in real time. Drivers using Waze receive pop-up icons and audio alerts to warn them about flooded streets along their route and help them avoid property and life-threatening hazards. Drivers can confirm flooding in the app, which helps validate FloodMapp’s technology and makes future Waze alerts more accurate. The information will also be used for an automatic rerouting feature, which is currently under development.

“We are really excited to work with RISE and the City of Norfolk to roll out our product, and to help drivers navigate flood-affected areas,” said FloodMapp CEO and co-founder Juliette Murphy. “We started FloodMapp because we have seen firsthand the devastation flooding causes and we wanted to be part of a solution that helps people around the world.”

As the winner of the RISE Urban Mobility Resilience Challenge, FloodMapp received funding, business mentorship and access to the living laboratory of Hampton Roads, Virginia, to develop and validate its novel solution.ย RISE, a Norfolk-based nonprofit funded through the Virginia Department of Housing and Community Development,ย accelerates innovation and business growth around solutions to coastal communities’ critical resilience challenges.

“FloodMapp created a live flood modeling system that has the potential to save property and lives,” said RISE Executive Director Paul Robinson.ย “It is only through working with partners like the City of Norfolk who are committed to building flood resilience strategies that we can advance innovative tools and help coastal communities worldwide adapt to the threats from climate change.”

“As our streets flood more often due to climate change, we need to find a sustainable way to alert community members about the risks they face,”ย said Kyle Spencer, deputy resilience officer for the City of Norfolk. “FloodMapp’s technology provides affordable, citywide situational awareness that current solutions, such as sensor networks alone, don’t offer.”

According to the National Weather Service,ย flooding and flash flooding are a leading cause of weather-related deaths in the U.S., andย 58% of the 997 fatalities blamed on flooding from 2011 to 2020 have happened in vehicles. In Hurricane Harvey alone, one million cars were destroyed by flooding, resulting in up to $4.9 billion in auto insurance losses.