The global location analytics market size is expected to reach USD 29.87 billion by 2026 according to a new study by Polaris Market Research.
The location analytics market is mainly driven by increasing usage and application of spatial data and analytical tools in various industrial sectors. Furthermore, factors such as increasing adoption of location-based applications and tools among users, growing necessity for predictive analytics in several business applications, growing adoption and necessity of innovative technologies, and increasing penetration of social media for customer engagement are also driving the growth of the market across the globe. Moreover, location analytics can considerably help the in making targeted decisions, aid in visualizing business performance, and also help in lowering costs and mitigating risks in supply chain management.
However, factors such as concerns with data privacy and legal worries, high initial cost of deployment, and deficiency of uniform regulatory norms, are expected to hinder the growth of market during the forecast period. Furthermore, increasing security concerns, lack of technical expertise and awareness, and poor connectivity and data integration also restraints the market growth.
In European countries, location analytics is largely used to conduct marketing campaigns and customer management with an aim of business expansion. Furthermore, growing smartphone industry, and increasing adoption of GPS tracking systems has also enhanced the growth of location analytics in European countries. However, based on growing number of smartphone and social media users, service providers and enhancement of networking technologies, Asia-Pacific is expected to witness a fastest growth in the global market during the forecast period. Huge population base, growing internet penetration has made this region a popular area of expansion for established as well as emerging companies. This is largely contributing to the growth of the market in Asia-Pacific region.
The key players in the market include SAS Institute, Esri, Oracle, Pitney Bowes, Microsoft, Galigeo, Cisco Systems, IBM, Purple, GeoMoby, Alteryx, Inc., CleverAnalytics, IndoorAtlas, Lepton Software, and Quuppa among others.
