Japan: Panasonic’s autonomous driving system is expected to be launched in 2022. This move will help the Japanese company bridge its gap with rival suppliers in a fiercely competitive market. Panasonic, the exclusive battery cell supplier for Tesla Inc’s mass-market Model 3, has been revamping itself as a provider of advanced auto parts to escape the price competition of smartphones and other lower-margin consumer products. The new autonomous driving system will enable autonomous driving at low- and medium-speed ranges including self-valet parking, Panasonic said.
Shoichi Goto, director in charge of vision and sensing technologies at the firm’s automotive R&D division, said “We know we are behind our rivals right now,”
“But we have developed key LSI (large-scale integration) chips for advanced image processing and sonar sensing that would give us major advantages, using expertise from television sets and cameras.”
The new chips need more testing and polishing before the commercial launch of the autonomous driving system is finalized, added Goto, who worked as a TV engineer in his earlier stint.
Panasonic is pushing itself to expand its range of advanced driving-related products to better compete with top notch suppliers such as Bosch and Continental AG.
The firm has said it plans to nearly double its automotive business revenue to 2.5 trillion yen ($22 billion) by the year to March 2022, from 1.3 trillion yen in the year to March 2017.
Panasonic established the automotive R&D division in April, transferring about 350 engineers from TV, the company’s mainstay at the time, and other consumer electronics businesses.
To invigorate its push into the automotive field, Panasonic acquired the Spanish auto parts maker Ficosa International SA earlier this year.
