July 10, 2002–Jonathan Ladd, President and CEO of NovAtel Inc. has announced the appointment of Farlin Halsey, Jr. to the position of Vice President, Marketing.
Mr. Halsey will be responsible for providing leadership in market analysis, product requirements and product promotions. His goal is to guide development of market-driven products, maximize brand and product awareness, and increase customer satisfaction in order to drive profitability and growth.
Prior to joining NovAtel, Mr. Halsey was Vice President of Marketing for JP Mobile, Dallas, Texas. He was responsible for product marketing and marketing communications, including market research; developing technical and marketing collateral; and managing public relations, tradeshows, web site content, and corporate advertising. Mr. Halsey also worked for Navigation Technologies Corporation as the Director of Marketing-Personal Navigation and for Topcon America Corporation as the Marketing Manager and GPS National Sales Manager for North America.
