Atly, the user-generated social mapping platform purpose-built for discovering places to go and things to do, announced its official launch with $18 million in funding from Target Global, Tal Ventures, and FKA Brands to offer users seamless, effective, and trustworthy location-based content. In its open beta to date, Atly witnessed thousands of user-created community-based maps, with hundreds of new maps generated organically each month across verticals like food and restaurants, travel, nature and the outdoors, parenting, and more.
Atly leverages social media-like user-generated knowledge with mapping and location discovery tools to help people find their new favorite places. In the Atly app, users create and join map-based communities centered around the things they love. Atly creates a go-to source for previously unmapped content and surfaces gems of information from people that allow users to trust in the authenticity, integrity, and specificity of every recommendation they uncover.
In doing so, Atly gives people intent on discovery the confidence that they’re sure to enjoy the places they visit, and creators and businesses are met with higher conversion. The funding will allow Atly to invest in state-of-the-art algorithms and overall performance, to release much-anticipated product features and updates, and to collaborate with additional creators.
“We immediately recognized Atly’s ability to revolutionize the mapping ecosystem by bringing both trustworthy social content and a seamless experience to location-based search,” said Gal Shmueli, Partner at Tal Ventures. “We are excited to support Atly’s vision to enable people to find the places to go and things to do that best align with their unique needs and interests, and we look forward to watching them continue to meet the growing market demand.”
