MapInfo Corporation, UK the providers of location intelligence solutions has announced the UK launch of MapInfo Location Reporting Service, a reporting and analysis service to provide retailers, planning professionals and marketing executives at all levels with accurate information for area profiles and the ability to better understand customer behaviour.
The service comprises a range of geodemographic reports around a particular site, which enable retailers to more accurately define their target audiences for a specific geographical area. Customers can choose from a number of pre-determined services, such as site evaluation reports, customer insight packages and site impact studies or select bespoke reports and mapping projects.
This new service offering, which draws on MapInfo’s expertise in location-based analytical services is aimed specifically at SME retailers, restaurant and franchise operators, and provides them with access to critical, objective location-based information on which they can base sound business and investment decisions, without the requirement for a major investment in new software, data and in-house location intelligence skills.
