Scandinavia’s top location marketing software PinMeTo is releasing an industry-first feature that allows multi-location brands to manage their locations’ Instagram pages using PinMeTo’s platform.
Multi-location brands using PinMeTo will now be able to manage their local Instagram accounts in a structured way, monitor mentions, and reply to comments, all within PinMeTo’s service. PinMeTo is the first location marketing software to have this functionality. It’s part of PinMeTo’s Listen & Respond service, which lets multi-location brands collect and address feedback across multiple platforms and locations.
“This new feature lets our clients engage with their customers on Instagram on both a brand and a local level, which is something many of our clients have asked for,” says Marcus Olsson, CTO of PinMeTo.
This exclusive feature gives PinMeTo an added advantage
over competitors, as the Malmö-based Scandinavian leader ramps up its efforts
to become a top global player in the industry.
“Brands are always looking for the best ways to engage with their customers on the local level,” says Daniel Melkersson, PinMeTo’s CEO. “I’m happy that we can now provide another way of doing so, and that we’re the only ones to offer this solution for big chains and multi-location organizations.”
This new feature is in line with PinMeTo’s strategy of anticipating the online shift from brand to local, and planning their products accordingly.
About PinMeTo
Founded in 2013, PinMeTo started as a way for multi-location brands, businesses, and organizations to keep their listing information (like store hours and addresses) accurate across multiple platforms, and later expanded to incorporate review management and social media posting capabilities.
