Lodging Analytics Research & Consulting (LARC) launched LARC GIS, a geographic information system (GIS) technological tool that creates, manages, analyzes, and maps all types of lodging industry-centric data and proprietary forecasts.
Prior to the advent of LARC GIS, lenders, equity investors, developers, intermediaries/brokers, and operators focused on the lodging space, would rely on qualitative information from in-market interviews only to yield best guesses about a given hotel or site’s locational strength.
This approach requires a considerable amount of time, effort, travel, and expense leaving the professional without clear data to make informed investment decisions.
Now, from anywhere, access to LARC GIS provides users with the ability to efficiently and cost-effectively obtain detailed, accurate and relevant data informing those decisions while generating a better understanding of a specific location.
“The LARC GIS Dashboard enables a user to view and download data tied to a custom defined trade zone for any hotel or development site in the country and compare it to the market average, the national average and other hotels,” said Daniel H. Lesser, Co-Founder & Managing Director of LARC.
Evan Weiss, Co-Founder & Managing Director of LARC said, “LARC GIS homes in on critical inventory adjusted data that every lodging industry market participant relies upon including current and 5-year forecasts: Economic Activity, Office Employment, Retail Sales, Meeting Space, Leisure Demand, and RevPAR.”
Ryan Meliker, Co-Founder & President of LARC said, “LARC GIS is a one-of-a-kind data analytics platform that culminates in The LARC Score – A proprietary metric that enables users to objectively quantify the quality of any hotel location and development site in the U.S. in terms of its proximity to demand generators relative to competitive supply.”
