Germany – The average nationwide purchasing power for frozen foods and ice cream is €83 per person, per year. However, the purchasing power for these particular product lines varies significantly by region. For example, inhabitants of Germany’s Ruhr Area (Ruhrgebiet) and the metropolitan regions of Hannover and Hamburg have funds well in excess of the national average for these product lines.
This month’s map illustrates the varying demand for these product lines based on consumers’ places of residence. Immediately apparent is the discrepancy between available purchasing power in the eastern and western parts of the country – a particularly striking phenomenon given that this divide does not exist in the case of many other product lines. This suggests that households on a tight budget refrain from these product types; by contrast, in the case of conserves, inhabitants of the country’s eastern states actually spend more than their western counterparts. Inhabitants of the more sparsely populated regions of eastern Germany also have easier access to fresh produce, making them more likely to limit their purchase of frozen items.
GfK GeoMarketing offers a detailed Germany-wide map that illustrates the distribution of purchasing power for frozen foods and ice cream (Illustration and data source: GfK GeoMarketing, GfK Purchasing Power for Retail Product Lines 2008).
This particular product line provides a carefully calculated indicator of the funds available in a given area for the purchase of frozen foods and ice cream at retail locations.
To determine these figures, GfK GeoMarketing calculates and cumulates the potential demand for individual products belonging to the broader product line for every municipality, postcode district and street segment, Germany-wide.
GfK GeoMarketing offers up-to-date purchasing power data for 64 product lines in the food and non-food sectors. Companies use this information to more accurately determine turnover potential, plan sales territories or locations and optimize their regional product lines.
