Germany, 14 February 2007 – In addition to a range of new functions for market analysis and territory planning, RegioGraph 10 and DISTRICT 10 contain the GfK Purchasing Power data 2007 for Germany, Austria and Switzerland.
RegioGraph and DISTRICT are two of the leading geo-marketing software programmes for analyzing company data on digital maps. The programmes are used in companies worldwide and across all branches of industry to optimize market development from a regional perspective.
With its wealth of analytic tools, RegioGraph is customized for use in marketing and controlling activities. DISTRICT provides the same range of functions and additionally contains special functions for sales territory planning.
RegioGraph 10 and DISTRICT 10 contain more maps and market data than ever before. In the edition now issued for the German-speaking countries, RegioGraph and DISTRICT contain more than 100 administrative and postal code maps as well as GfK Purchasing Power data 2007 for Germany, Austria and Switzerland. GfK Purchasing Power has been published since 1937 and is one of the most respected studies on consumer potential within a region.
RegioGraph 10 and DISTRICT 10 are based on Microsoft’s .NET technology and also run using the new VISTA operating system. The new programme architecture makes the software quicker than ever, especially for large volumes of data. In addition, compatibility with Office programmes and to special CRM, ERP and Business Intelligence solutions has been greatly improved.
These improvements ”under the engine hood“ of the programme are matched by highly intuitive and flexible desktop functions of RegioGraph and DISTRICT in Version 10. For example, maps appear automatically in a logical sequence on the worksheet, with area layers such as federal states appearing at the bottom, and city points appearing on top. Color settings can be saved to color palettes and can be recalled at any time. This allows maps to be customized quickly to match a company’s corporate design.
One of the biggest improvements are the wizards which guide users through complex applications such as importing data, analyses or sales territory planning. The new RegioGraph 10 and DISTRICT 10 offer a total of over 100 different analyses and depiction options. These include several completely new methods, such as multi-dimensional symbols which can be used to visualize up to 3 variables simultaneously.
The analysis wizard guides users by asking just a few targeted questions to select an analysis method. For example: “What does your data look like?“, “What should your presentation depict?”. By answering these questions, results can be presented in an optimal manner.
According to Wolfram Scholz, “The new analysis wizard is an enormous help, since most of our customers are not trained cartographers, but sales managers, marketing managers or controllers. In the new programmes, users can quickly create brilliant results without having previous knowledge.“
The maps can be used as decision support tools in in-house presentations and business reports, for example. Says Wolfram Scholz: “Our software testers were highly enthusiastic about the new graphic options offered by RegioGraph 10 and DISTRICT 10. Semi-transparent area coloring, overlap-free labelling, topographical maps with 3D impression – the new software makes really great maps. For our customers, visually appealing maps are often as important as the analyses and results figures themselves, because these maps support in decision-making processes and often convince more than so many words.”
– New dimensions in sales territory planning
The territory planning options in the new DISTRICT 10 software contain the largest advancements since the first programme version. Borders and natural barriers such as rivers and mountain ranges are automatically considered in the planning. In addition, generating and optimizing territories and districts now has become even more flexible and transparent. Users can weight multiple optimization criteria among one another.
For example, a comparison of territories based on number of customers could count twice as much as a comparison based on territory size. At the same time, users can observe the software’s calculations in real-time and make interactive manual adjustments supported by detailed statistical information on any territory.
Also completely new is the option of creating territory reports in DISTRICT 10. A document can be created that shows a summary for each territory in tabular form and as charts, containing statistical information on the territory and its deviation from optimum and average levels.
– Availability
The new software programmes are scheduled for delivery starting at the end of February. English language versions of RegioGraph 10 and DISTRICT 10 will be available later this year.
– About GfK GeoMarketing
GfK GeoMarketing is one of the biggest providers of GeoMarketing services in Europe and has more than 100,000 customers and users from all branches of trade. The business areas are: Consulting, Market data, Digital Maps, RegioGraph and DISTRICT.
GfK GeoMarketing was formed in 2006 by the merger of GfK MACON, GfK PRISMA and GfK Regionalforschung and is a part of the international GfK network. Currently, GfK is represented in 70 countries with over 130 subsidiaries and 7,800 employees. GfK is the world’s number 4 market research institute.
