Regardless of your business progression, customer experience seems to be the foremost entrepreneurial aspect in the post-pandemic era. With clients expected to value brand credibility and support service more than anything else going into 2021, businesses should be able to envision newer strategies for serving the best possible experience.
At present, a majority of businesses are relying on social media interactions, chatbots, and mobile apps for grabbing and attending to the customers. While every approach is unique in its own right, AI-induced chatbot development is expected to hold true for a longer period. Besides, chatbots have already started revolutionizing the way select enterprises interact and communicate with the clientele.
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Chatbots: a state-of-art arrangement
Starting with the commercials and figures, the market size concerning Chatbots is expected to assume $9.4 billion in the next four years. According to a study report released by IBM, Chatbot integration will minimize the customer service overheads by almost 30%.
Based on these statistics, figures, and insights, several SMBs, and modern startups have already started concentrating and investing significantly in chatbot development. However, it is the exceptional relevance of chatbots to the entrepreneurial circuit that makes them such desirable customer-centric resources.
Starting from the entertainment industry to the ones concerning creativity, healthcare, eCommerce, retail, and more, chatbots are expected to show up everywhere, regardless of the arena. Besides, it doesn’t take rocket science to understand that chatbots will reap the benefits of 5G deployment.
Then again, approaching chatbot development is dependent on the type of resource you want to empower the business with. In the subsequent sections, we shall take a closer look at the 5 chatbot development strategies whilst ascertaining the benefits of each, in relevance to the affected sector.
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Contextual bots
The first set of bots is designed and developed keeping the communicative context in mind. Therefore, these bots need not be the typical website-adhering live chat windows but can be integrated as real-time allies, best characterized by the likes of Siri, Google Assistant, and more.
Probably the most important bots, these context-driven entities are capable of amalgamating AI, neural networking, and concepts relevant to Machine Learning, precisely for interacting users based on their emotional quotient and the conversational context. Besides, stacked with deep learning technologies, the contextual bots are capable of learning from the user inputs and applying the same, if and when necessary.
Voice-enabled chatbots
An extension to the contextual bots, voice-enabled ones are great at amalgamating voice recognition assets with AI and other APIs. These chatbots are great at offering a personalized experience and conversational support to the users. Not just that, unlike contextual bots, they can accept voice queries and even encourage and drive a real-time conversation, based on inputs.
In case you are confused about the use cases, voice-enabled chatbots are expected to bear fruits for the entertainment industry, especially the arena concerning voice-based streaming devices and platforms. With streaming devices like the Fire TV Stick, Roku, and more getting the popularity they deserve, the integration of voice-enabled chatbots is expected to accentuate their credibility. Besides, with the new variant of the Amazon Firestick coming equipped with an Alexa-powered remote controller, it becomes all the more important for the OEMs to make chatbots essential.
Upon using chatbots, you can sideload select applications and third-party resources without having to physically interact with the device. However, you can readily gain additional insights about side-loading by referring to Fire Stick Trick’s piece on how to jailbreak a Firestick. Once you are aware of the process, you would automatically realize how effective voice-enabled bots can be for helping users get access to third-party applications.
Moreover, Fire Stick users can get their issues addressed in real-time if and when the voice-enabled, contextual chatbots come into existence. However, OEMs still need to develop the bots according to the schematics of the device and usage for the same to offer the best possible customer experience.
NLP chatbots
Apart from the device-centric chatbots, more content-based businesses can rely on Natural Language Processing (NLP) and AI for developing their bots. These bots, if and when realized, will be able to map user input, according to the voice, text, and other types of responses.
The best thing about these intelligent bots is that one can pair them with a CRM database or any application of relevance. This way it becomes easier for the businesses to gauge user sentiments and diversify requirements based on cohorts. Despite the added intelligence of the NLP chatbots, development firms can always pair deep learning tools to make them more resourceful and good enough for real-time interactions.
Chatbots for social messaging
Businesses that are active over Facebook and other social media platforms will be able to relate better to this concept. Firstly, these chatbots are easier to develop as they aren’t always required to respond to contexts. In most cases, social messaging chatbots need to automate replies based on the training module.
Then again, these chatbots are extensively used as they are easy to implement and equate to instant messaging. Besides, these resources make it easier for customers to engage and interact with the concerned brands. In certain cases, live chatting interfaces are also integrated with chatbots, precisely to facilitate better brand and website management.
Scripted bots
The fourth Chatbot development strategy concerns rule-based bots, which are best leveraged by financial institutions. These bots are pre-loaded with a specific knowledge base, which adds to the diverse technical capabilities of the same. Most importantly, these aren’t the most intelligent bots but are still quite capable of addressing a majority of user concerns.
From 2021 onwards, businesses will be interested in driving competency into the processes whilst keeping a close eye on customer satisfaction. This is where chatbots come into play as they ensure sustainable brand growth whilst helping firms streamline processes and working efficiencies. Besides, chatbots, regardless of how they are developed, are good at transforming the interactive capabilities of the business with customers.
Therefore, every bot-tailored business-centric process or campaign is expected to get recognized by the customers whilst ensuring better coverage and growth.
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