‘Location’ is the next ‘Search’ – Dipanshu Sharma, xAd

The first global location marketplace, xAd specialises in serving media specific to a mobile user’s location. In a tete-e-tete with Geospatial World, Dipanshu Sharma, Founder & CEO, xAd says location is one of the biggest drivers of intent and xAd is next only to Google and Facebook in location-based advertising.

Dipanshu discusses on:

– The idea behind the company xAd?

– About xAd’s ‘location verification technology’ and how customers like Macy’s and KFC beenfit from this.

– Apart from location, what other parameters are taken in to consideration to study the behaviour of a mobile user.

– What about the privacy concerns in location based ads?

– In-store shoppers moving to online shopping. How is xAd making this experience relevant for such users?

– Location has the potential to be the next multi-billion dollar business. How can that happen?

– How is xAd creating a place of its own and also giving competition to the big players like Google and Facebook?

– ‘Search’ is Google’s USP and ‘location’ is yours. How are these complementing aspects and the scope of working together.

– xAd raising $50 million from the market. What are the business plans?