US: Pitney Bowes has selected application interface provider, Apigee Corp for improving its API management. The California-based, Apigee has garnered a solid reputation among clients for securely and quickly managing large-scale APIs. Pitney Bowes selected the company’s flagship Apigee Edge API management software to offer new services like location intelligence, shipping and financial.
Moreover, Pitney Bowes is deploying Apigee’s API management software that will help both the companies and third-party developers foster innovative offerings. Pitney Bowes adopted a multi-year corporate transformation program that aims to augment revenue growth through the expansion of footprint in digital businesses, especially software and ecommerce services.
Besides, the company is striving to reduce its operational costs as well as digitize mailing and shipping business to bolster efficiency. Pitney Bowes believes that the world of commerce is undergoing striking changes that have distorted the distinction between physical and virtual commerce.
Despite strategic product launches and restructuring initiatives, Pitney Bowes’ software business is fraught with macro issues that are adding to its woes. Also, marketing expenses is expected to be highest in the first and fourth quarters of 2016 owing to advertising campaigns, which in turn can impact financials in the near term.
Source: Pitney Bowes
