HERE Marketplace, one of the leading location data and technology platforms, is all set to offer the auto industry seamless access to PlaceIQ location data solutions. PlaceIQ’s Daily Visit Count is a ready-to-use dataset that enables accurate location insights while providing robust privacy protections.
Jonathan Abon, VP Product Management, Platform is quoted saying, “Mobile applications and connected vehicle technology are re-defining the relationship between global car brands and their customers. We are to offer software developers and data scientists access to PlaceIQ data on the HERE Marketplace. Location intelligence is fundamental to delivering personalized end-to-end experiences to customers, both inside and once out of the car.”
Matt Doherty, VP of Sales at PlaceIQ, says, “Through the HERE Marketplace, PlaceIQ is able to bring years of research and development in the auto sector to a broader base of customers. Many of the world’s leading OEM’s are already tapping into PlaceIQ data to monitor consumer demand and market competition, and enrich audience segmentation for targeting.”
In addition to PlaceIQ being the first foot traffic data provider on the HERE Marketplace, the companies will explore co-innovation opportunities based on the demand to embed location intelligence solutions across all stages of the automotive customer experience.
