US: Salesforce, the world’s number one CRM, has signed a definitive agreement to acquire MapAnything, a pioneer in location-based intelligence software built natively on the Salesforce Platform. MapAnything integrates map-based visualization, asset tracking and route optimization to drive efficiency for field sales and service teams and deliver a better customer experience. The announcement comes months after MapAnything raised around $84 million in funding.
Customer experience is rapidly overtaking price as a key differentiator for brands. MapAnything empowers field sales and service employees to show up armed with the right context to effectively address customer needs, allowing them to provide value in every interaction.
With MapAnything, Salesforce will be uniquely positioned to extend the power of Sales Cloud and Service Cloud post-closing to deliver market-leading location-based intelligence solutions that improve field sales and service employee productivity and deliver customer success.
“Salesforce’s pending acquisition of MapAnything comes at a critical time for brands. Customer Experience is rapidly overtaking price as the leading reason companies win in the market. Leading companies like MillerCoors, Michelin, Unilever, Synchrony Financial and Mohawk Industries have all seen how location-enabled field sales and service professionals can focus on the right activities against the right customers, improving their productivity, and allowing them to provide value in every interaction”, said Jon Stewart, CEO and Co-Founder, MapAnything.
He further added, “In our 9+ years in existence, we’ve been a Salesforce SI Partner, an ISV Premier Partner, and a Salesforce Ventures portfolio company. We are very excited to start the next chapter in our journey once the deal closes, this time as part of the company we so respect and admire”.
The addition of MapAnything to Salesforce will help the world’s leading brands accurately plan: how many people they need, where to put them, how to make them as productive as possible, how to track what’s being done in real time and what they can learn to improve going forward.
